MPB: Rebrand Concept

Brand identity, Graphic design

For: MPB (global recommerce platform for camera gear)

 

Exploring a potential idea for the rebrand of MPB (we ultimately went a different route). The logo design integrates a camera lens icon into the wordmark which can situationally be broken out on its own into a simplified variant of the logo.

MPB logo construction
MPB logo on white
MPB icon on black
Colour palette
Colour palette tests
MPB light colour logo variant
MPB dark colour logo variant

MPB logo + colour palette exploration

MPB promotional image concept

Promotional image concept

MPB carousel ad concept

Carousel ad concept for social channels

MPB ad concept

Ad concept

MPB icons

Icon + favicon

MPB UI concept example

UI example

MPB merchandise concepts I
MPB merchandise concepts II
MPB packaging concepts I
MPB packaging concepts II

Merchandise + packaging design concepts

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