MPB: Rebrand

Brand identity, Art direction, Graphic design, Packaging

For: MPB (global recommerce platform for camera gear)

During my time as Head of Brand at MPB I led a collaborative project to rebrand the company. This involved creating comprehensive guidelines to shape the graphic visuals, photography, voice and sound of the brand, as well as a multitude of subsequent marketing campaigns bringing it to life. Below are a selection of examples of this work.

Brand guidelines

MPB brand book sample pages

Packaging

Product packaging, insert and business card designs

Office signage

Branded wall/door decals for each meeting room in all international offices

Campaigns

Brand launch

An initial photography-centric campaign to establish the new brand in print and digital media.

Brand launch magazine ad design variants

Cash in on kit

A campaign to sell the idea of selling camera kit to MPB, making use of flatlay photography of commonly owned products annotated across several iterations with potential amounts the gear could be worth in cash, or the cash equivelant in products and experiences.

Cash in on kit animated digital ad design

Cash in on kit email ad iterations

Change gear

A digital campaign using simple visuals of camera gear photographed in our house style, in split imagery across the MPB signature curve, to demonstrate the idea of switching setup and the ease of doing so via MPB.

Change gear digital ad creatives (multiple formats)

Dream kit

A video-content-centric campaign focussing on MPB staff at all levels and their gear aspirations, demonstrating the business is run by passionate photographers with relatable goals. Shot using our brand palette filtered lighting in international locations. Ran across Youtube and social media.